15 Jun Sad girls that are asian genuine during meal discussion
At half previous noon on March 1, Pendleton Atrium buzzed with pupils. Phi Sigma community, the Korean pupils’ Association additionally the Wellesley Asian Alliance sponsored the big event, which have been commonly publicized. Wellesley pupils stuffed on the risers, crowded onto sofas and spilled over onto staircases and floors.
Two ladies, both clad in black and displaying exceptional eyeliner, strolled into the front side for the room and tapped their microphones. The woman that is first ahead and stated, “Hi, I’m Olivia. ” One other adopted, “And I’m Esther. We’re the Sad Asian Girls. ”
Olivia Park and Esther Fan first came across during the Rhode Island class of Design, that they both presently attend. These people were collaborating for a social news marketing campaign for a hip, new restaurant called Lura.
There clearly was just one single little information: Lura ended up being fake. In reality, the campaign that is entire through the minimalist menus to the Instagram account for the fashionably hipster storefront, had not been genuine. Lura had been form of performance art, a “project… that features food as one platform upon which millennials have decide to fulfill their demands for social belonging and validation. ” Every thing ended up being satirical, sarcastic foodie bait created to deceive meaningless millennials into joining in regarding the hype that is fake.