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Five content advertising examples from dating sites and apps. Dating internet sites tend to notice a surge in traffic between New Year’s and Valentine’s Day.
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Day dating websites tend to see a spike in traffic between New Year’s and Valentine’s.
But, it is not merely the dread of 14, aka ‘singles awareness day’, that gets people signing up february.
These sites are cleverly tapping into customer demand as online dating services become increasingly popular – with 15% of all American adults reportedly having used one.
While many bigger online dating sites depend on tv or PPC marketing, good fashioned that is old marketing continues to be a terrific way to attract a clientele.
Here’s a review of simply a few examples. Also to get the full story with this topic, check always these Econsultancy resources out:
OKCupid had been one for the online that is first web sites to utilize content to drive its general strategy.
The initial incarnation – OKTrends – had been run because of the company’s co-founder, Christian Rudder, whom utilized their mathematical back ground to create the tone of this web log.
Basically, he switched statistics and individual information into fascinating articles, creating interest that is huge online visitors as a whole – not only those which consists of primary relationship solution.